Peruvian cuisine creating trust

Today, Peru is known across the world as a hot spot for great food, but this has not always been the case. Actually, Peru’s culinary reputation has only become globally recognized in the last 15 years and the world began to take note of Peru’s unique cuisine specially in 2011, when a Peruvian restaurant, Astrid y Gastón, first ranked among the top 50 restaurants in the world. 

Since then peruvian cuisine has achieved several awards, and for example, Peru was nominated as the best gastronomic destination in South America 2023 at the World Travel Awards (WTA). This prestigious award is known as the ‘Oscars of Tourism’ , and the great quality of Peruvian food also triumphed at the WTA in the 2012, 2013, 2014, 2015, 2016, 2018, 2019, 2021, and 2022 editions. We can also say that Central made history by becoming the first venue in South America to take the ultimate culinary crown and be named The World’s Best Restaurant; a recognition that leaves us with an excellent reference worldwide. This way, Peruvian gastronomy connects tourists with the destination, positively influencing their loyalty to the territory. 

A research made by Esparza confirms that the global experience in the destination and the satisfaction with the gastronomy of Peru (Lima), directly influence the loyalty to the destination; in addition, it is confirmed how traditional gastronomy itself influences the overall experience and satisfaction. All of these factors are important for a tourist destination that strives for the loyalty of its visitors. A tourist who experiences a high level of quality and satisfaction tends to recommend the place visited.  In this way the creation of a thriving gastronomy sector has driven a boost in tourism and fueled economic growth.

• Esparza Huamanchumo, R.M., Hernández-Rojas, R.D., Longa-López, R.A. and Cárdenas-Jarama, M. (2023), "Gastronomy as an effect of visitor loyalty: the Peruvian (Lima) case", International Journal of Tourism Cities, Vol. 9 No. 2, pp. 362-376. https://doi.org/10.1108/IJTC-03-2022-0071
• publicpolicyperu. (2019, 30 marzo). The growth of gastronomy in Peruvian business (and its international reach). Public Policy Peru. https://umdpolicyperu2016.wordpress.com/2019/03/26/the-growth-of-gastronomy-in-peruvian-business-and-its-international-reach/
• L, E. H. (2023). From landscapes to victory: Peru’s honors at the World Travel Awards 2023. PERU TRAVEL GUIDE, General Information About Peru. 
• A historic day for Peruvian gastronomy: Central is the world’s Best Restaurant 2023. (s. f.). 50B - STORIES. https://www.theworlds50best.com/stories/News/the-worlds-50-best-restaurants-2023-no-1-central-lima.html